MotherToBaby was my first project at MAD Group and the project that enabled me to hit the ground running. While the website may not look big from your initial glance there is over 800 pages on just this installation alone. One of the biggest challenges was having to combine two previously existing websites into one, while maintaining a solid user experience so mothers of any age could easily find helpful information on just about any medication or substance around. This is one of the few websites we loaded with a wide variety of modules due to the many pathways a user could embark on. We also built out a variety of landing pages, location based affiliate sites, and translated important parts of the site to spanish. While the website design itself could use a refresh, the usability has proven to work quite well and this site remains one of our most popular websites totalling over 60,000 visits per month.
About MotherToBaby:
MotherToBaby, a service of the non-profit Organization of Teratology Information Specialists (OTIS), is dedicated to providing cutting-edge and up-to-date information about the risks of medications, chemicals, herbal products, illicit drugs, diseases and much more during pregnancy and while breastfeeding. OTIS and its information service, MotherToBaby, are suggested resources by many agencies including the Centers for Disease Control and Prevention (CDC). More than 100,000 women and their health care providers seek information about birth defect prevention from OTIS and MotherToBaby every year.
When Scott, the founder of Live Source, approached me had had a unique idea he wanted to market, and he was more than just passionate about it. From the get go he architected the whole app, and simply asked me to make his ideas come to life. I immediately got to work illustrating various logo concepts for him to choose from. After he chose a logo the real fun began. While I typically get to create and design UX for websites, this was my first attempt at creating the user experience design for a mobile app. I began by creating wireframes; mapping the flow and journey through the live auction process, and before I knew it the Live Source brand was coming together before my eyes. To this day Scott continues to keep the Live Source brand alive as he travels around the world creating opportunities for memorabilia collectors and sports enthusiast alike to connect with one another.
About Live Source
Instant Auctions for Live Events – Surprise and electrify fans with unanticipated opportunities to own unique collectibles and experiences. Motivate more fans to attend your event, increase revenue, and create memorable experiences for your audience. Our unique platform makes it possible for memorabilia sellers and buyers to connect during the live event with in-event bidding for items and experiences. Fans can take home unique keepsakes so they can relive the excitement as they pass by these items hanging on their walls.
Lars Remodeling came to us early in 2018 asking us to help boost their online presence and ultimately tap into the digital market in an effort to convert more online users into sales. They had created a very prestigious name for themselves, especially through word of mouth and TV / radio marketing efforts. We lead the project by creating a new website design for them with an emphasis on displaying their beautiful remodeling work in an open format, that almost resembled a journal-esque format. We wanted to convey how personal each project was, display the client involved process and the quality craftsmanship work they are known for. They told us they had the most success converting prospects into clients after inviting them to their remodeling workshop they held twice every month. With this in mind, we crafted the website with an abundance of call-to-actions and routes that would lead the user to sign up for the workshop.
I really enjoyed working with Lars as they constantly would allow us to make edits and revisions to their site to test and see what would work best. With so many workshop updates I ended up creating functionality that would update various parts of the site automatically based on the schedule of their workshops. We also ran various ad campaigns and I learned a lot about the tracking side of digital marketing and google adword campaigns. We ended up almost doubling their workshop submissions on average while lowering their ppc ad spend.
About Lars Remodeling & Design:
Lars is an award-winning home remodeling company that specializes in home renovation projects of all sizes. From a single room update, to a whole house remodel, Lars Remodel & Design can help with all of your San Diego remodeling needs. Lars was started in 1991 and now twenty-eight years later is one of the largest San Diego remodeling companies, still dedicated to maintaining the same values. Lars Remodeling & Design is proud to have received national recognition as one of the best remodeling companies in the US and looks forward to even more years of providing the San Diego community with exceptional home renovation services.